Where Brands Belong: Finding Your Perfect Place in the DACH Market
Where do you go when your brand needs a stage — for a day, a month, or a decade?
Look no further. Brands & Places has spent over 15 years connecting ambitious companies with the perfect spaces to grow, inspire, and leave a lasting mark. From flagship store locations to innovation hubs, from pop-up experiences to corporate events, we know exactly where your brand can shine, immerse, convince, and build lasting trust.
Our mission? To help you enter and thrive in the DACH market with venues that do more than just host you — they amplify you.
1. Why the Right Place is a Growth Strategy
In business, location isn’t just a backdrop — it’s a business accelerator. The right place:
- Boosts credibility by associating you with a relevant, prestigious address.
- Drives engagement by attracting your ideal audience.
- Strengthens partnerships by embedding you in the right ecosystem.
Whether you’re seeking a permanent base or a temporary stage, location is a powerful lever for brand perception and market penetration.
2. Matching Your Brand to the Right Space
We look beyond square meters. Our approach includes:
- Audience fit: Who will you meet here? Clients, investors, partners, influencers?
- Brand alignment: Does the space reflect your values and positioning?
- Market access: Is it a gateway to the right industries and networks?
- Scalability: Can you expand, adapt, or replicate the concept elsewhere?
3. Best Practice & Hidden Gems in the DACH Region
🇨🇭 Bern – The Boutique Capital with Strategic Reach
Bern’s charm lies in its blend of UNESCO heritage, nature and Swiss precision — ideal for premium positioning while still being highly accessible to Zurich and Geneva. The city also offers an exceptional natural backdrop, with the River Aare, Alpine views, and green spaces creating opportunities for outdoor activations and life science branding. As Switzerland’s federal city, having event or office space here connects you directly with government institutions, embassies, and decision-makers.
- Kornhausforum – A cultural and event venue in a landmark building, perfect for brand showcases, art-meets-business events, and premium networking.
- Kursaal Bern – A leading conference and event venue with panoramic city views, ideal for international summits, corporate gatherings, and product launches.
- Hotel Bellevue Palace – The Swiss government’s official guesthouse, offering unmatched prestige for exclusive brand events and VIP receptions.
- Marktgasse Hotel Pop-Up Spaces – Stylish, centrally located spaces ideal for short-term brand activations and curated retail experiences.
- WankdorfCity – A modern business district with corporate headquarters and event facilities, offering visibility in a strategic business ecosystem.
🇩🇪 Berlin – Europe’s Creative & Innovation Crossroads
Berlin offers a rare mix of high-energy street culture and serious business networks — a magnet for global talent and trendsetters. Germany’s political heart offers access to the Bundestag, ministries, and NGOs, with event venues and innovation hubs doubling as networking hotspots for political dialogue.
- Kraftwerk Berlin – An industrial-chic event space with massive scale, ideal for immersive brand experiences, exhibitions, and tech conferences.
- Kurfürstendamm Flagship Locations – One of Europe’s most prestigious retail boulevards, perfect for permanent brand presence with global foot traffic.
- Neukölln Pop-Up & Creative Spaces – Raw, experimental venues in Berlin’s most eclectic district, perfect for youth-oriented, disruptive, and art-driven brand activations.
- EUREF Campus – A flagship hub for sustainability, mobility, and energy innovation, where future-focused brands plug into a powerful ecosystem building the heart of tomorrow’s economy.
- Oberschöneweide Innovation District – Once the beating heart of Berlin’s electrical industry, now transformed into a creative and tech-driven riverside quarter, offering industrial charm for showrooms, studios, and collaborative workspaces.
🇦🇹 Vienna – Imperial Elegance Meets International Business
With its rich culture and growing start-up scene, Vienna offers prime flagship locations where tradition meets innovation, ideal for brands aiming to connect with both locals and global visitors. Vienna is home to numerous international organizations and diplomatic missions, Vienna’s venues and ecosystems provide platforms to engage at European and global levels.
- KHM-Museumsverband – Austria’s largest museum association, comprising the Kunsthistorisches Museum, Weltmuseum Wien, and Theatermuseum. An outstanding platform for hosting prestigious brand launches, exclusive cultural partnerships, and events surrounded by world-class art and scholarship.
- Mariahilfer Straße Flagship Stores – Austria’s busiest shopping street, offering top-tier visibility and steady foot traffic for consumer brands.
- Vienna BioTechCenter – A leading life sciences and biotech hub, connecting innovative brands ( Think Biogena e.g.) with world-class research and commercial partners.
- weXelerate – Austria’s largest start-up and innovation hub, fostering collaboration between corporates, investors, and tech-driven scale-ups.
🇨🇭 Basel – Where Art Meets Industry
I’ve known Basel for over 40 years, and this gem that has been work place to great authors, reformers and scholars (Bernoulli, Paracelsus, Hermann Hesse, Erasmus von Rotterdam, Sebastian Brant to name just a few) remains one of Europe’s most fascinating arty innovation and business hubs. This city is a rare blend of creative energy, scientific drive and corporate muscle — home to Art Basel, one of the most influential art fairs in the world, and a powerhouse in pharma, finance, logistics and innovation. Perfectly placed at the tri-border of Switzerland, France, and Germany, Basel is not just a city; it’s a gateway to global reach.
- Volkshaus Basel – A design-led, culturally rich venue ideal for art-inspired product launches, panel talks, and brand collaborations with the creative community.
- Freie Strasse Flagship Spaces – Basel’s premier retail boulevard, attracting an affluent, international clientele year-round.
- Novartis Campus – A world-class innovation ecosystem where architecture, art, and science intersect, offering brands access to cutting-edge research and cross-industry networking.
- Fondation Beyeler – One of Switzerland’s most prestigious modern art museums, an inspiring venue for high-end brand events, art collaborations, and cultural positioning.
- (Bonus: Art Basel Partnerships) – Leveraging the city’s flagship art fair as a platform for high-profile brand activations and luxury positioning.
4. Your Takeaway: Turning Locations into Launchpads
In the DACH market, the right location is more than an address — it’s a strategic partner in your brand’s growth. Whether you’re seeking a flagship store in Vienna, an art-inspired event in Basel, a politically connected venue in Bern, or a creative hub in Berlin, success comes from finding the place that fits your audience, values, and goals.
That’s where Brands & Places comes in.
We don’t just list spaces — we curate them, matching your brand with venues, ecosystems, and markets where it can thrive. Our 15+ years of experience in the DACH region means we know the hidden gems, the cultural landmarks, the business accelerators, and the places where deals get made.
Your brand already has a story. We’ll find the place where it becomes irresistible.