Let’s build a community? Dare to Barcamp!

Not only in product development, placemaking, branding and marketing is community building key these days. Communities want to be build around products, brands, services, new trends, urban places and – chronic conditions! Sometimes the community even becomes the product, creating content, sharing a mission, a vision, a set of values and a lifestyle. While a […]

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Healthy Hedonism – WTF?

What is Food? Baby, don’t hurt me, don’t hurt me, no more… Salad or Burger? Ice Cream or plain fruits? Müsli or Pancakes? Pasta or Steak? Sandwich or Veggies? When it comes to food consumption in Western countries there is a lot of decision making included. Damn’ good food is what we want to see […]

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