Schlagwort: digital transformation

Marke in Beziehung denken | Best Practice: Das We Care Paket von Ricola

Als Gastdozentin an der International School of Management darf ich dieses Semester mit den Studierenden des Tourismus-, Event- sowie des Fashionmanagements Konzepte, Strategien Geschäftsmodelle, Best Practice Beispiele &  Agendasetter im Bereich Branded Environments untersuchen. Vor dem Hintergrund neuer Bedarfe, neuer Customer Journeys, neuer Akteure und strukturellen internen wie externen Herausforderungen untersuchen wir Handlungsmöglichkeiten in Gegenwart […]

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How to stay careful & relevant in the Digital Age, Healthcare?

That in addition to urban actors from the third sector, as well as shopping mall operators and market halls, alongside the hospitality, food and beverage and FMCG companies, the healthcare sector would once make up a relevant part of our expertise as well as project and format portfolio, that we had barely in mind when […]

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