Dr. Fernet & Mr. Branca – Brands meet Art for a Drink

Saint-Louis, France. A tiny street along the railway leeds us visitors to what was formerly known as a distillery of the Italian liquor brand Fernet Branca, built for the bitter needs of the German market. The Saint-Louis distillery did produce an average of 300,000 bottles a year, but in 2000, on July 22, production was […]

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The R-Factor

Brands need to learn how to change. Companies need to learn how to innovate. Leaders need to learn how to disrupt? Is it really that? Is change a decision to be made? If we allow us to start with asking more questions while considering the next “What”, it becomes pretty obvious that staying relevant and […]

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