von Anne Seubert | Dez 28, 2018
Saint-Louis, France. A tiny street along the railway leeds us visitors to what was formerly known as a distillery of the Italian liquor brand Fernet Branca, built for the bitter needs of the German market. The Saint-Louis distillery did produce an average of 300,000... 
von Anne Seubert | Dez 5, 2018
Brands need to learn how to change. Companies need to learn how to innovate. Leaders need to learn how to disrupt? Is it really that? Is change a decision to be made? If we allow us to start with asking more questions while considering the next „What“, it... 
von Anne Seubert | Nov 11, 2018
Made in Germany Dass #madeingermany weiterhin ein Gütesiegel ist, von dem gerade auch Firmen profitieren, die nicht Teil des Berliner Präsentiertellers sind, war eine meiner Lektionen auf den Spuren der Hidden Champions in der Lausitz, Sachsen. Egal ob gewachsener... 
von Anne Seubert | Sep 23, 2018
Not only in product development, placemaking, branding and marketing is community building key these days. Communities want to be build around products, brands, services, new trends, urban places and – chronic conditions! Sometimes the community even becomes the... 
von Anne Seubert | Sep 11, 2018
What is Food? Baby, don’t hurt me, don’t hurt me, no more… Salad or Burger? Ice Cream or plain fruits? Müsli or Pancakes? Pasta or Steak? Sandwich or Veggies? When it comes to food consumption in Western countries there is a lot of decision making... 