Immersive X: Community as a Service

Immersive X: Community as a Service

In times of virtualization and digitalization, communities and tribes are the new places. The less we can meet, the more obvious the importance of our relationships for the resilience of our systems and brands. We want to find out together why and how communities...
Branded Environments | Best Practice: ARCZINE

Branded Environments | Best Practice: ARCZINE

Als Gastdozentin an der International School of Management darf ich dieses Semester mit den Studierenden des Tourismus-, Event- sowie des Fashionmanagements Konzepte, Strategien Geschäftsmodelle, Best Practice Beispiele &  Agendasetter im Bereich Branded...
Marken auf dem Wasser | ISM meets Human Unlimited

Marken auf dem Wasser | ISM meets Human Unlimited

Als Gastdozentin an der International School of Management darf ich dieses Semester mit den Studierenden des Tourismus-, Event- sowie des Fashionmanagements Konzepte, Strategien Geschäftsmodelle, Best Practice Beispiele &  Agendasetter im Bereich Branded...
The Art of Event Interpretation in Times of Uncertainty

The Art of Event Interpretation in Times of Uncertainty

„When we look at extraordinary accomplishments in sports – or elsewhere – we should keep in mind that extraordinary events can happen with extraordinary causes. Random events often look like nonrandom events, and in interpreting human affairs we must take care...