Autor: Anne Seubert

Saint-Louis, France. A tiny street along the railway leeds us visitors to what was formerly known as a distillery of the Italian liquor brand Fernet Branca, built for the bitter needs of the German market. The Saint-Louis distillery did produce an average of 300,000 bottles a year, but in 2000, on July 22, production was […]

Brands need to learn how to change. Companies need to learn how to innovate. Leaders need to learn how to disrupt? Is it really that? Is change a decision to be made? If we allow us to start with asking more questions while considering the next „What“, it becomes pretty obvious that staying relevant and […]

Made in Germany Dass #madeingermany weiterhin ein Gütesiegel ist, von dem gerade auch Firmen profitieren, die nicht Teil des Berliner Präsentiertellers sind, war eine meiner Lektionen auf den Spuren der Hidden Champions in der Lausitz, Sachsen. Egal ob gewachsener Mittelstand oder Startup, visionär oder tief verwurzelt –  oder sogar beides – die Lausitz hat es […]

Not only in product development, placemaking, branding and marketing is community building key these days. Communities want to be build around products, brands, services, new trends, urban places and – chronic conditions! Sometimes the community even becomes the product, creating content, sharing a mission, a vision, a set of values and a lifestyle. While a […]

What is Food? Baby, don’t hurt me, don’t hurt me, no more… Salad or Burger? Ice Cream or plain fruits? Müsli or Pancakes? Pasta or Steak? Sandwich or Veggies? When it comes to food consumption in Western countries there is a lot of decision making included. Damn‘ good food is what we want to see […]

2014 it was, when I set my foot for the first time into the Arminius Markthalle in Berlin Moabit, this gem of an old market hall, I read on Yelp. I was instantly awed by its vibrant market flair, its stories, its numerous surprise moments. Less than a year later I started working with the […]

Ein modernes, multifunktionales Business- und Tagungsforum?  New Ways of Doing Business mit hoher Aufenthaltsqualität und neuester Technik? Mit Genuss- und Begegnungsräumen und temporär und maximal flexibel mietbaren Flächen? „Meet“, „Perform“, „Work“ und „Retreat“ sind die drei Kategorien, die für das Reforum in Binzen beim Placemaking konzeptionell den Ton angeben. Aber was verbirgt sich hinter der […]

A Place is a Place is a Place? When realities become more and more virtual, to be artificial is no more an offense even for grocery or intelligence and shopping becomes something to be outsourced or done while on the go, places become rare and relevant again.and placemaking becomes a key competence for urban stakeholders […]

Last month I delivered a keynote at the 3rd International Restaurant Real Estate Congress in  a room full of key players in the real estate and foodservice industry on Berlin as a place for brands and companies to learn, to connect and to find your tribe and how to play an active role with your place […]

Die Digitalisierung ist im Gastgewerbe angekommen und stellt die Branche vor enorme Herausforderungen. Aktuelle Trends im Visier, begab sich im Sommersemester eine Gruppe Studierender der privaten EBC-Hochschule in Berlin (heute Teil der ISM International School of Management) auf eine Reise durch die Stadt. Zielobjekt war die Wertschöpfungskette im Tourismus und zwar genau dort, wo sie […]