Brands need to learn how to change. Companies need to learn how to innovate. Leaders need to learn how to disrupt? Is it really that? Is change a decision to…
Brands need to learn how to change. Companies need to learn how to innovate. Leaders need to learn how to disrupt? Is it really that? Is change a decision to…
Made in Germany Dass #madeingermany weiterhin ein Gütesiegel ist, von dem gerade auch Firmen profitieren, die nicht Teil des Berliner Präsentiertellers sind, war eine meiner Lektionen auf den Spuren der…
Not only in product development, placemaking, branding and marketing is community building key these days. Communities want to be build around products, brands, services, new trends, urban places and –…
What is Food? Baby, don't hurt me, don't hurt me, no more... Salad or Burger? Ice Cream or plain fruits? Müsli or Pancakes? Pasta or Steak? Sandwich or Veggies? When…
2014 it was, when I set my foot for the first time into the Arminius Markthalle in Berlin Moabit, this gem of an old market hall, I read on Yelp.…