Saint-Louis, France. A tiny street along the railway leeds us visitors to what was formerly known as a distillery of the Italian liquor brand Fernet Branca, built for the bitter…

Brands need to learn how to change. Companies need to learn how to innovate. Leaders need to learn how to disrupt? Is it really that? Is change a decision to…

Made in Germany Dass #madeingermany weiterhin ein Gütesiegel ist, von dem gerade auch Firmen profitieren, die nicht Teil des Berliner Präsentiertellers sind, war eine meiner Lektionen auf den Spuren der…

Not only in product development, placemaking, branding and marketing is community building key these days. Communities want to be build around products, brands, services, new trends, urban places and –…

What is Food? Baby, don't hurt me, don't hurt me, no more... Salad or Burger? Ice Cream or plain fruits? Müsli or Pancakes? Pasta or Steak? Sandwich or Veggies? When…